Word: popularizer
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects...
Parents know those experiences well--which is why it was such a stroke of inspiration for Schultz and co-creator Christian Jacobs, 36, to use them as the basis for Yo Gabba Gabba!, their popular and quirky show on Nick Jr. that teaches preschoolers life's important lessons. Schultz and Jacobs, who's also a father, figured a show like this was overdue. "[Kids' shows] needed a new generation of hip parents," Jacobs says, "not a bunch of executives doing research." So six years ago, they set about tackling the job themselves...
...preview of the two sequels that now don't look as if they'll be made. The first Narnia movie was middling-bad, its four lead child actors displaying little charm, their world holding lesser wonder. But, hey, it was a hit because the Lewis books had been popular with the parents and grandparents who took their young charges to see it and because the range of ages of the four young heroes gave kids from 6 to 16 someone to identify with. Disney marketed the film smartly, playing up the Christian aspects to religious groups and playing them down...
...Afraid of Virginia Woolf?, Beverlee McKinsey was best known for her work on the small screen. She earned four Daytime Emmy nominations during her nine-year tenure as the conniving Iris Carrington on the soap opera Another World and captivated audiences as the matriarch on the popular series Guiding Light, which she starred in from...
...Americans grow more green-minded, more of them want to approach environmentalism in concrete terms. Thanks to websites like Carbonrally, one increasingly popular way to do so is by measuring and measurably reducing our carbon footprints--the greenhouse gases we're responsible for emitting. The more dependent we are on fossil fuels, the bigger our carbon footprints; unsurprisingly, Americans, who are responsible for more than 20 tons of CO2 per capita annually, have some of the biggest feet in the world. How big? A recent study by a class at the Massachusetts Institute of Technology found that even a homeless...