Word: popularizers
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Dates: during 2000-2009
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...Scottoline is a lawyer-turned-thriller writer, with 25 million books in print in the U.S. But with her new nonfiction book, Why My Third Husband Will Be a Dog (St. Martin's), Scottoline may well find herself compared to Nora Ephron. Scottoline's collection of essays from her popular Philadelphia Inquirer column, "Chick Wit," explores the female condition with a lively, original sensibility, which includes calling her former husbands Thing One and Thing Two. TIME senior reporter Andrea Sachs reached Scottoline at her "girl farm" in Pennsylvania, where she lives with four dogs, two horses and two cats...
Standing in their uniform miniskirts and stilettos, three young women bend over ironing boards, pressing men's shirts before a live studio audience. They're competing to be schedine, young women who dance a little, wear little and say little on Quelli Che ... Il Calcio (Football Fans), a popular Sunday afternoon show on Italian state TV. "Schedine have to be beautiful, but they've also got to be practical," grins the show's presenter. "Let's see how they do!" An ex-footballer descends to judge the ironing contest, awarding the prize to a lissom blonde...
...built new houses for the victims of the 2009 L'Aquila earthquake, whereas the opposition would, as one Milanese Mediaset viewer quipped, "still be arguing about the density of the cement." When the Prime Minister handed out the keys of new homes to quake victims in September, two popular shows were bumped from other channels to avoid a clash. Italy is now the only country in Europe whose leader owns the media: Berlusconi's Mediaset stations, and his government's control of the state-owned RAI, means he has cornered 90% of the television market, in a country where...
FarmVille is the most popular game on Facebook--65 million unique monthly players and growing. It is also the furthest place imaginable from the seedy underbelly of the Internet. It's a hamlet where the sun always shines, crops always grow and your friends drop by to do chores accompanied by plinky guitar music. Its astonishing popularity is a testament to the potential of gaming on social networks. Social games promise the golden pork-chop combo of the addictiveness of computer games with the communality of Facebook and MySpace. And they generate some of their revenue from product come...
FarmVille is part of Zynga, the fastest-growing, most buzzed-about social-game company of the moment. In October, Zynga operated six of the 10 most popular Facebook games: FarmVille, Cafe World, Mafia Wars, YoVille, zyngapoker and Roller Coaster Kingdom. Founded in July 2007 by Mark Pincus, 43, Zynga had 45 staffers by June 2008 and now employs 600, counting contractors. Its most recently launched game, FishVille, hooked 9 million users in a week. Zynga is privately held, but a rival less than half its size was recently bought by Electronic Arts, the GM of games, for $400 million...