Word: popularizers
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...invitations. To release games quickly, it used a roll-up strategy, buying YoVille, licensing Texas HoldEm (which it renamed zyngapoker) and imitating rivals. Playfish's Restaurant City was around before Cafe World, and FishVille is reminiscent of Crowdstar's Happy Aquarium. Even FarmVille rips off Happy Farm, a hugely popular online game in China (richly ironic, given China's disregard for intellectual property). Once it had collected a vast user base, Zynga could lure customers to new games...
FarmVille is part of Zynga, the fastest-growing, most buzzed-about social-game company of the moment. In October, Zynga operated six of the 10 most popular Facebook games: FarmVille, Cafe World, Mafia Wars, YoVille, zyngapoker and Roller Coaster Kingdom. Founded in July 2007 by Mark Pincus, 43, Zynga had 45 staffers by June 2008 and now employs 600, counting contractors. Its most recently launched game, FishVille, hooked 9 million users in a week. Zynga is privately held, but a rival less than half its size was recently bought by Electronic Arts, the GM of games, for $400 million...
...come up with a China story. Intel is spending hundreds of millions of dollars to build a gleaming new factory in the northern Chinese city of Dalian. Nike signed up Chinese basketball wunderkind Yao Ming and then a gaggle of élite Chinese athletes to become the most popular sports brand in the country, growing 22% this year in China compared with barely 2% in the U.S. FedEx invested billions in logistics in China and the Pacific Rim, not just enabling foreign companies to function more smoothly but also exporting knowledge of modern shipping in the process. The cumulative result...
...Chinese or Americans like. Say China to many Americans, and they will speak of cheap and potentially dangerous products, unfair trade practices, human-rights violations and outsourcing. Mention the U.S. to many Chinese, and they will speak of arrogance, mismanagement of the economy and hypocrisy. One of the most popular books in China this year is China Is Not Happy, and the source of that unhappiness is an overly dependent relationship with the U.S. The two governments share some of those anxieties. Beijing worries that the continuing struggles of the U.S. economy will impair a $338 billion market...
...work as a lawyer and human-rights activist, the regime in Tehran faced a dilemma. The award infuriated the country's hard-liners, but the regime privately acknowledged that it had also earned Ebadi the admiration of most Iranians. Reluctant to arrest or openly target such a popular figure, the government tolerated Ebadi's activities and limited itself to low-level harassment of her legal office...