Word: popularizing
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Dates: during 1950-1959
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...part way in its budget-cutting efforts, the letter was a shrewd appeal to the public opinion that Congress both generates and venerates. And no one knew better than Ike that the members of the 85th Congress were using the Easter holidays to head for home to feel the popular pulse...
While the President's answer was a classic solution to a delicate problem, it was also the truth. Bluff Edgar Eisenhower, a popular and respected member of Tacoma's legal community, loves to recall how he and Dwight (two years younger) used to fight "for the sheer joy of slugging one another." In fact, he still boasts that he can lick young Dwight any time, any place-a statement that Ike heartily denies...
...fairly popular variation, the vandyke-beret combination affectation, like the man's from Phillips', has more the implication of the Parisian connoisseur...
...less unique but still popular off-shoot of the imported transportation mania is the cult of the little car. The little car can be anything from an Austin to a Renault or Volkswagen (never a Hillman Minx, of course); it has unusual features, such as the engine being in back (which makes for question-provoking louvres where the trunk lid should be), or turn signals that point out from the door posts instead of blinking from the rear fenders, lending a quaint, Old World flavor. The real virtue of the little car, of course, lies just in its being little...
Beneath this outer skin there is no set costume: anything dowdy and off-beat enough to be considered European will do. Such outfits as wide-welt corduroy suits cut in odd shapes seem popular, but ordinarily Continentalism can be spotted in smaller, more specific articles of dress. Foulard scarves and desert boots are, admittedly, more British than European, but they should be counted. Dark-colored shirts are being worn too much by the Cantabrigian Gentleman types now, with tweeds, to be much good to Continentalism; and grey-and khaki-colored work shirts are part of the bigger, people-yes movement...