Word: popularizing
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Dates: during 1950-1959
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...last two years, each girl must choose a field of concentration from one of 23 departments. Dean Cameron stated that several interdepartmental majors are also available, the most popular one being American culture...
...most popular fields of concentration are the traditionally strong ones of English and History. Also up and coming these days are Political Science and the combined major of Economics and Sociology. Next come Religion and Psychology, followed by the sciences, notably Chemistry, Zoology, and Mathematics. Dean Cameron noted that the science departments at Mount Holyoke are unusually strong for a women's college...
...Grace. While he was busy buying up such surefire successes as The Last Hurrah, Wald also found time to write to 10,000 librarians all over the world, asking for the names of their most popular books. As a result of the poll, he has since bought D. H. Lawrence's Sons and Lovers (an overrated but filmable story of British miners) and Lady Chatterley's Lover (a-nearly unfilmable tale of four-letter words and high-level adultery...
...Most popular theme turned up by the poll was survival. Second was security. In third place came sex. Nevertheless, Wald has dictated a 95-page outline for Grace Metalious, from which she promises to produce a sequel to Peyton Place. Maybe only Grace will think the result a masterpiece, but if Jerry Wald likes it, it will make a movie-and money...
...three sons before she was 27. She wrote The Circular Staircase, first of her warmly human, quietly humorous mysteries, after a stock-market panic in 1903 threw the Rinehart family $12,000 in debt. When Staircase sold (1,250,000 copies so far), she went on writing, reached her popular peak in the era of her serialized (Sateve-post) sentimental adventures of a spinster named "Tish," still sternly kept regular office hours in her 70s. Mrs. Rinehart once shrewdly appraised her own honorable journeyman status in letters: "If I agonized like a Chekhov over my work...