Word: populars
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Dates: during 1950-1959
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...surface it would seem that Thomas's work is an ideal choice for public performance since there is no more popular or fashionable modern poet; his premature death is loudly bemoaned by the ranking literati and their apostles--proper conditions one would guess for a rather sentimental memorial. On the other hand, Mr. Williams competes in a way with Thomas's own unforgettable readings of his works, which are quite well-known on record and from his personal appearances in this country, although none of the works that Mr. Williams has chosen have been recorded...
Meyner has tried to campaign solely on local issues, probably in an effort to avoid bringing the highly-popular President Eisenhower into the state. But Forbes has relied greatly on Ike's popularity in traditionally Republican New Jersey. He has told Negro audiences that a vote for Republican candidates is "the only way you can tell the President he did right" in Little Rock. And a long train of Republican national figures, from Vice-President Nixon and three cabinet members down to a group of campaign strategists, has entered the state on Forbes's behalf. If Forbes wins, and most...
...fact that such a program as "The Firestone Hour" is pressured by NBC to relinquish a popular program time because of low viewer appeal, is an indication of the dilemma in which media executives find themselves. Luckily for those who like classical music, the Firestone Rubber Company's advertising is largely institutional and low-pressure; this and the loyalty of its viewers insured that it would be kept in its Monday night spot...
Reacting against this tendency, Piel's Inc. recently instituted a series of cartoon ads featuring Harry and Bert, which attempted a "soft sell." These proved popular enough to inspire imitators, but there was a limit to the trend. It was easy enough to be amusing about beer, but hard to "soft sell" a product such as aspirin or laxatives. The public must be shown what misery results when these aids are not employed, and consequently, schematic diagrams of digestive systems are exhibited with appropriate sound effects...
...altitude and just plain overeating. Mexicans, among whom dysentery is endemic, use such home-grown remedies as guava juice and seeds, guava-leaf tea, cactus pear seeds. Medically more accepted remedies: bismuth and paregoric, or in well-diagnosed cases under a doctor's care, the newer antibiotics. Currently popular is a new nonprescription tablet made by Ciba Pharmaceuticals called Entero-Vioform (an antiseptic containing iodine). A lot of these treatments, Mexicans hope, may become unnecessary as a result of the chemical warfare in the markets. Everyone was cheering the campaign last week except the vegetable vendors. Their complaint...