Word: populars
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Dates: during 1970-1979
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Dole had to use all of his political acumen-and his sharp elbows -during the 1974 Senate campaign against Dr. William R. Roy, a popular Democratic Congressman. In the early stages of the campaign, Roy succeeded in identifying Dole with Watergate and Nixon. Trailing 10 to 12 points in the polls, Dole began to fight. He sent his mother and daughter touring the wide-open spaces of western Kansas in a van, and the family team helped to offset any damage caused by his divorce. To fight the Watergate tag, Dole imported Connecticut's G.O.P. Senator Lowell Weicker...
...walled version of handball, originated in the Basque region of the Pyrenees during the 17th century, and remained unchanged until the sport crossed the Atlantic and became the object of parimutuel betting. Jai alai was adapted to the requirements of the $2 windows around Miami, where it has been popular for 50 years. The eight players wear the numbers of the eight post positions on their jerseys. The march onto the court that opens each game resembles nothing so much as a parade of horses to the starting gate. Matches are either singles or doubles...
Political conventions may not be as crass and boss-ridden as they once were, but they are just as synthetic in an up-to-date show-biz way. Newsmen used to armor themselves against the hokum by reporting it in the cynically fond style of amused outrage made popular by H.L. Mencken. That tone is harder to sustain these days, and a good many reporters and editors are now asking whether they are covering conventions in the right...
...magic," says the hopeful proprietor of Yogurt Yogurt, an Alexandria, Va., shop opening this week. The magic began four years ago in Cambridge's Harvard Square. There, in a hole in the wall called the Spa, William Silverman, a shrewd merchant, began selling the already popular cultured-milk product in a frozen version and soon attracted long lines of blue-jeaned teeny-boppers and J. Pressed Harvard men. The lines are still there. From the Spa, frozen yogurt leapfrogged to Manhattan's trendy Bloomingdale's, and is now well on its way to the South and West...
Frozen yogurt is actually just the latest ferment in the general yogurt boom. Exalted in ancient writings as the food of the gods, yogurt has become popular in the U.S. only in the past decade. In 1975 Americans ate 200,000 tons of it, nearly $300 million worth-up from $25 million...