Word: porcelains
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Aristocrats as Shepherds. From the porcelain, etchings, and gold-and silverwork at the Atheneum, it is evident that rococo was a way of life, abandoned, whimsical, undemanding. Artisanship lavished on a table centerpiece produced a jungle of gilt. The etchings tell of nature tamed in a palace park, where artificial ruins and Chinese pagodas were built to provide fantasy...
...much easier than turning out an 18th century piece of marquetry. To satisfy a current craze for phrenologist's heads, an excellent fake is now circulating heavily in London and New York in three sizes. Advertising the phrenology clinic of one C. Fuller and dated 1882, the porcelain is artificially cracked in a cobweb pattern and the printing is a tastefully faded blue. One of the first of them turned up on Manhattan's Third Avenue last winter, selling at $125; in June there were dozens around London at $70; last week they hit the Flea Market...
Gentle Handling. Magneform is already doing many useful jobs: aluminum and copper are being joined to porcelain insulators for outdoor wiring; the metal bands around artillery shells are being fitted quickly without any fuss. The auto industry is using Magneform to produce ball-joint and seal assemblies for front suspensions. Magne-form's principal advantage over welding, pressing or stamping is its ability to shape metals without the rough handling that such operations ordinarily require. Automated assembly-line operation can be managed easily, and Magneform men are already looking toward the day when most subsidiary parts of an auto...
...Ferro Corp. of Cleveland is the world's largest maker of frit. Frit? Yes, frit. Ferro's main product is a powdery flaked glass that melts at 1,500° heat into the chief ingredient of porcelain enamel, the familiar coating on bathtubs, basins and ceramic tile. Since many appliances are also sprayed with or submerged in frit, Ferro is profiting not only from the U.S. appliance boom but from the rapidly expanding appliance market abroad. This week Ferro announced an 8% gain in first-quarter sales to $21 million; with 1963 sales that hit a record...
...aggressively seeking out new uses for frit. The material is now used on classroom chalkboards, automobile mufflers and jet-engine afterburners. Ferro also turns out frit-based golf-hole markers and road markers, is developing a fertilizer business in which it mixes frit with zinc, boron and molybdenum. Porcelain enamel "skin" sections are hanging on many a U.S. skyscraper's shiny exterior, and frit-coated luminescent walls and lightweight doors are being turned out for houses. Not too far distant, at least in President Marks' dreams, is a house with outside panels of frit as insulation, luminescent inside...