Word: porfidio
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Today drinkers at trendy bars from Manhattan to Mayfair pay as much as $40 for a tall shot, or caballito, of Porfidio Barrique, and buyers snap up Herradura's $230-a-bottle Seleccion Suprema. Even mass-market leader Jose Cuervo now offers a $1,000 bottle of limited edition 1800 Coleccion. It's all part of the trend toward boutique liquors that began in Europe and the U.S. in the late 1980s, says Chris Morris, national marketing director for American distiller Brown-Forman's two tequila brands, Pepe Lopez and the newly introduced Don Eduardo. "When single-malt whiskeys burst...
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