Word: porn
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...never came. On one weekend Ehrlich took in less than $300, hardly enough to pay his utilities bill. He quickly returned to porn and higher prices; the voyeurs poured back in. The problem will surely crop up elsewhere, though. Perhaps the answer is movies that would appeal to both elements -say, Lassie Goes to Tijuana or Gidget's Night on an Aircraft Carrier...
...Porn and Corn. According to one count, some 720 of the U.S.'s 14,450 moviehouses are specializing in skin flicks, a 60% increase since 1968. Sexploitation movies seem to be past their prime in some areas, newly blooming in others. Chicago Exhibitor Herschell...
...Patton). But he had his share of bombs too (Star!, Ché!, Dr. Dolittle). Most recently-some say at his father's insistence-he sank $23 million into Tora! Tora! Tora!, which has an uncertain financial future. He also raised a storm of public indignation by backing pop porn flicks, notably Myra Breckinridge, which has not yet made a profit, and probably never will. The board forced him to sell off another property, Portnoy's Complaint. Since 20th Century-Fox lost $25 million in 1969 and another $21 million in the first nine months of 1970, Manhattan bankers...
...dealers, many of whom operate out of warehouse offices and lofts. Ads for their wide assortment of items-vibrators, costumes, imitation sexual organs-appeal to every kind of sex fantasy, but the promises are not always matched by the product. Printed matter is still the most common form of porn, much of it supplied by such relatively new publishing houses as Los Angeles' Oxford Bindery and Manhattan's Olympia. San Diego's Greenleaf Classics churns out 36 titles a month, each with a 30,000 print order. "I have never lost money on a sex book," says...
Even so, the average porn paperback costs no more than 25? to produce. The publisher then sells it for about $1 to wholesalers like Cleveland's giant Sovereign News Co. The shortest end of the take goes to the authors-some of them teachers, housewives and journalists-who are lucky to clear $250 a book. Chicago's Loop now has about 20 "adult" bookstores, which also sell records, playing cards and other assorted forms of erotica; San Francisco has 60 stores, and Los Angeles...