Word: portal
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Dates: during 2000-2009
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...mall. To be more precise, he gets help peddling his petals from two of the largest malls on the Internet, shopping areas at Yahoo.com and MSN.com that, like their bricks-and-mortar counterparts, put lots of different stores under one (virtual) roof. While teaming up with a mega-portal to help boost business is not new, the terms of the deals have changed, and that's altering the business equation for retailers and the shopping experience for customers...
...being on the Web seemed to be an advanced business strategy, retailers were happy to pay for "eyeballs"--sheer audience size. Never mind that the impact was next to impossible to track. Today eyeballs are still an important factor, but retailers prefer performance-based deals--paying for "click-throughs" (portal visitors clicking on one of their links) and, in some cases, actual sales. "Back in the go-go days of the Internet, retailers would pay for the halo effect of being on a big portal like AOL," says David Bolotsky, who headed Goldman Sachs' U.S. retail group before launching UncommonGoods...
...alongside its news search engine, Google News. "It makes a lot of sense for them," says Denton. But Google already indexes blogs and doesn't need to buy them to do so in real time, says Danny Sullivan, editor of SearchEngineWatch.com. Instead they're evolving as a personalized news portal. Anyway, he says, "It was too good a deal to pass up - they'll think of something to do with it." While they figure out what to do with their new toy, the guys at Google can get on with the urgent business of naming it: Bloogle? Blooger? GooBlog...
JUDY GIBBONS Portal Pusher...
Born in an Irish farming village, Gibbons, 44, has landed near the top of Microsoft's Internet business. She has helped MSN, the company's Web-portal service, become Europe's top entry point to the Internet, partly by allying MSN with mobile providers. As MSN's vice president for Europe, Africa and the Middle East, she will roll out access in 16 countries this year. Gibbons is a self-described culture vulture who frequents art galleries and Friday-night Shakespeare in London...