Word: portal
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Dates: during 2000-2009
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Every time there is news about the internet portal Yahoo!(YHOO), it makes the front pages. The only story about Yahoo, however, that deserved attention was the monstrous violation of fiduciary duty that its board made when it turned down Microsoft's (MSFT) offer to buy the company. Beyond that, Yahoo is now a relatively small company with faltering profits that is no longer even important to its own industries, either media or the internet...
...Fresh Angle Alan Rusbridger, editor of Britain's Guardian newspaper, takes a different view. Like VG in Norway, the Guardian was among the first British papers to recognize the Internet as the only portal in the storm that was buffeting traditional newspapers. Its own title wasn't spared. The Guardian's circulation was 516,000 in 1986; last year, it was down to around 351,000 copies. Unlike VG, however, the Guardian has bet its building that the future lies in so-called media integration - the same single staff for newsprint, Internet and the video and audio reportage that...
...year 1990, right when things on the Internet started to get interesting. What about chatrooms? Instant messaging? Whatever happened to America Online's "You've got mail!" guy? And most importantly, when did the Internet evolve from something used largely by universities and the military into a portal for porn? Bilgil fails to include an animated diagram of that...
...picking low-hanging fruit to say that Carol Bartz, the new CEO of Yahoo! (YHOO), can't fix the portal company - its shares went down about 3% on news of the selection. Bartz had a good reputation at Autodesk, the other firm she ran. But Yahoo! is an Internet company, and Bartz is not an Internet executive...
Yahoo! has some assets it could sell to raise money. Alibaba, the Chinese e-commerce company, and Yahoo! Japan could be worth in excess of $5 billion. Yahoo! may decide that it can buy businesses that do more to help its position as a portal and search company. In a poor economy, even good assets will be cheap. Picking up strategic pieces will be easier with a vault full of cash...