Word: portale
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...always been in command of his world accepting dependence and even folly: as he goes up to a maitre d' to shake his hand, Grunwald is told that he has just greeted a statue of a monkey. The eye, we learn early, is not just a camera but a "portal of light." In that respect, as in many others, this lucid, elegant book is a piercing reflection of (and on) the way that...
...only I could find that portal into the brains of everybody else...
...players like Monster.com and HotJobs.com have already scooped up a quarter of the Super Bowl spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
...portal when you can build your own? Internet incubator CMGI will unveil a beefed-up version of its AltaVista search engine today. Promotion spending for the next nine months is budgeted at $120 million, $8 million of which will be spent today. That's a lot of money, for sure, but it's still much cheaper than getting a portal on the open market. Yahoo wanna-be Lycos, another big CMGI investment, is currently worth $5 billion now, with the real Yahoo currently trading at nearly nine times that figure...
Steen said that to achieve this, the portal needs to have "compelling" features so that people want to check...