Word: portalhood
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Will Yahoo follow suit? For now, Yang's path to portalhood goes through something called Yahoo Online, a full-bore online access service launched last month with long-distance giant MCI. Unfortunately, AOL pretty much staked out the $14.95-a-month turf years ago, and you get the feeling Yang knows it. "MCI is a way of getting our users to Yahoo faster," he says, "but it's just one of many." Like more personalization, maybe? If traffic on the new Excite starts soaring, Levy predicts, "you'll see Yahoo follow suit. The Web's rules are being rewritten weekly...
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