Word: portering
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...whether genuine or put on, his unique persona made itself known in every class. Classmate James Schroer says he jogged the memory of one of Bush’s former professors, Michael Porter, with a story about the president’s time in the class. Porter, now Harvard’s Lawrence University Professor, was doing an interview for the New York Times and immediately recalled Bush when Schroer recounted a tale about his strategy to revive a sagging motor home company. Schroer joked that the company should use blimps...
Some faculty members are concerned that we are not learning to think, that, in the words of Porter University Professor Helen Vendler, “Our students need to be taught the very process of introspection, a process lost amid the external pressures of career success.” Professor Vendler proposes that each student develop a list each year of books to read for pleasure, in order to develop a life-long excitement about reading and thought. The idea is well-meant, but seems quaint, considering the present reading overload to which we are subjected. Vendler worries that Harvard...
Send an e-mail to Porter University Professor of English Helen Vendler, and it will bounce right back...
...Alex Bogusky's droll perspective when he hands you his business card. It has one rounded corner and reads, "25% safer than most other business cards." It's a little impish, yes, but also engaging, like the offbeat advertising campaigns dreamed up at Bogusky's Miami firm, Crispin Porter & Bogusky. That's the company, after all, that created the Subservient Chicken, Burger King's bizarre chicken-sandwich mascot. The online ad features an actor in a chicken suit and a garter belt who will do just about anything visitors to the site demand (short of poultry porn). Designed to convey...
...Bogusky, this kind of "buzz," or "viral," marketing is advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose...