Word: portet
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Clos du Val, a Napa winery set up by Frenchman Bernard Portet in 1972 and best known for its Cabernet Sauvignon, hired a new executive team last year to reposition its brand further upmarket. It will soon sell its top Cabernet at $62 a bottle, up from $55. Several of its other wines will also have price increases. The wine labels will be redesigned, but the wine inside will remain the same. "By not raising our prices in the 1990s, we fell behind in positioning and recognition," says David Campbell...
...short run, that may be difficult: owing to disastrously bad weather, the 1987 crop was quite small, which could mean higher prices. Beyond that, the Australians are $ struggling to cope with 7% inflation, which raises the cost of such necessary imports as corks and aging barrels. Nonetheless, predicts Bernard Portet, the French-born winemaker at California's respected Clos du Val vineyard, "they're definitely here to stay." Portet should know: his brother Dominique was a founder of Taltarni in Victoria, one of Australia's best boutique wineries...
...sumus nunc obligati ludere ludum "vilis globi," et portet siccare. Valete...
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