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Poretz and fellow marketing executive Barry Sinrod have published The First Really Important Survey of American Habits (Price Stern Sloan, $4.95), a really important book for people who want to know what percentage of Americans rolls the toilet paper over the spool (68%) or what portion actually eats the fortune cookie (79%). Habits sold out immediately and is sprinting through its second printing toward a third. "It's a silly, funny, not-to-be-taken- seriousl y book," says Sinrod, a funny, not-to-be-taken-seriously fellow. He and Poretz mailed out questionnaires to a cross section...

Author: /time Magazine | Title: Living: Habit Forming | 11/6/1989 | See Source »

...area was speckled with damage that will take weeks or even months to clean up and repair. The shattered portion of the I-880 freeway in Oakland will have to be torn down, and the Embarcadero Freeway, a double-decker that skirts downtown San Francisco, is riddled with cracks in the support columns. Officially, it is supposed to reopen next spring, but one structural engineer who has examined it says, "I'd never go back on that s.o.b. again. No matter how much they shore it up, there is no way to make it safe." Pier 45, the city...

Author: /time Magazine | Title: Now, The Financial Aftershocks | 11/6/1989 | See Source »

According to Hillel Student Coordinating Council Chair John S. Savett '90, initial talks began after the Hillel learned this spring that the half-acre site between the Fly Club's portion of the garden and Plympton St. "might be available...

Author: By Julian E. Barnes, | Title: Hillel Negotiating New Building Site | 11/4/1989 | See Source »

...will the next big break occur? Here scientists are beginning to make headway. Geophysicist Wayne Thatcher of the USGS notes that the 1906 quake ruptured a 260-mile-long section of the San Andreas, extending from Cape Mendocino to San Juan Bautista. But the plate movement along the southern portion of the rupture was minor compared with the far greater movement in the north. To Christopher Scholz of Columbia University's Lamont-Doherty Geological Observatory, this meant one thing: the southern section of the quake zone had retained an enormous amount of stress. "It was," he says, "ready...

Author: /time Magazine | Title: Still Waiting for the Big One | 10/30/1989 | See Source »

More than 100 people were evacuated yesterday afternoon from an Oakland housing project located within 10 feet of a four-block stretch of Interstate 880 abutting the portion that gave way in the quake...

Author: NO WRITER ATTRIBUTED | Title: Quake Victims Relocated for Convention | 10/23/1989 | See Source »

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