Word: portlanders
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Dates: during 1970-1979
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...there are many Americans who either cannot or will not alter their car-driving habits, suggesting that the cost of gasoline will not, alone, much reduce consumption. "My driving is out of necessity," says Diana Brown, a Portland, Ore., bookkeeper and secretary. "My reasons aren't going to change just because it costs me a nickel a gallon more to get there...
Admirable, yes, but don't kid yourself, because when Joe Schmoe '38 wakes up on Sunday morning in Portland, Oregon and turns to the sports section, he wants to read that the football team defeated Dartmouth, that the hockey team made the NCAAs, and not that a bunch of Business School students had a nice pick-up game over the weekend...
...Golden Arches last Friday. No wonder. At a store in San Diego, Founder Ray Kroc, 74, handed over French fries to waiting customers; in Baltimore, McDonald's president, Edward Schmitt, 51, picked up a spatula to flip burgers. It was "store day" at McDonald's, and from Portland to Pensacola, executives left their offices to don paper hats and hustle behind the counter...
McCall as governor was a Jerry Brown figure: unpredictable, iconoclastic, controversial. Take the time a convention of American Legion stalwarts was coming to Portland, led by John Mitchell, and a group of counter culture organizers had called a People's Army Jamboree in reaction, inviting several thousand anti-legionaires to attend. A confrontation between the two groups seemed inevitable, so, in gubernatorial character, McCall called out the national guard and ordered a helicopter to be sent to the city for possible crowd dispersal. But unlike your average chief exec, McCall specified that the troops were not to carry guns...
Before he entered politics, McCall worked as a journalist and a televison commentator in Portland, and this background may have resulted in another of his idiosyncrasies: open press relations. Long before politicians began crooning about "government under glass" and "sunshine" laws, McCall was churning out ways to let the people in on the decision-making process. He opened his staff meetings to the press for instance. (At one such public session, the governor spent half an hour deciding whether to remove one welfare recipient's telephone. He eventually solved the dilemma by taking up a collection in the room...