Word: portrayers
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...hear that marketers are learning to portray aging baby boomers more realistically. But how often do you see an ad that features thickening middle-age Americans? Hardly ever--and that's why you will probably notice the new $16 million TV ad campaign by Curves Intl., the franchising phenomenon that has opened more than 5,400 gyms for women in the 50 states, Canada and six other countries. Commercials for Curves show real women--think "before" not "after"--slogging through their workouts. What's also different about Curves--and why its business model is even more intriguing--is that...
...your mortgage lender in another way. You might, in a moment of weakness, take the opportunity to frame your economic situation in a particularly favorable light to your prospective lender and go to fewer pains to do so with the IRS. Indeed, you might take great liberties to portray your economic situation in two divergent ways that would serve your best interests. While guilt and shame and the possibility of detection might deter you, you might find yourself coming up with all kinds of curious rationalizations for why something is income (to the lender) or an expense...
...born in Cairo to Armenian parents, says "the film's structure reflects the Armenian psyche." That psyche is riven by dual realities - the country that was and the one that is; the loss of both human lives and "the very imprint of humanity in us." To portray that divide in Ararat - which has just opened in the U.K. and Portugal, and comes to Italy, the Czech Republic and Israel this week - Egoyan created a film within a film. His movie is a contemporary tale of two families' searches for truth and reconciliation as they struggle with uncertainty, insecurity...
...Krupnik was not simply a professor —he was also a writer, a profession Lowry could obviously portray accurately. Mr. Krupnik would always carry around a notebook with him to record what he called “the human scene.” His habit was one that was based on Lowry’s own experience. “I do usually write things down,” Lowry says, “and many of those observations find their ways into books sometimes years later...
...feminist” in its official capacity. “The Seneca’s membership represents extremely diverse personalities and opinions,” writes new Seneca President Shilla Kim-Parker ’04 in an e-mail. “It would be unfair to portray only one opinion when each member interprets feminism differently...