Word: poseidons
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...Rick Riordan, a former high school teacher now based in Texas, became a word-of-mouth sensation after the first one hit shelves in 2005. Parents loved that they were based on Greek myths: Percy (played by Logan Lerman in the movie) is actually Perseus, a demigod son of Poseidon. He faces down remodeled versions of such perils as Medusa (in New Jersey), the land of the lotus eaters (in Vegas) and Ares, the god of war (a Hell's Angel). Olympus is on top of the Empire State Building. Hades is in Los Angeles...
...Spiderwick Chronicles and The Golden Compass expired after one episode; and the first two films based on C.S. Lewis's Narnia novels became so expensive that Disney ditched the idea of making a third. (It has been picked up elsewhere.) Hard to say whether Percy Jackson, the son of Poseidon, will flourish on screen, but it has a hopeful start, for which director Chris Columbus deserves some credit. On his own, Columbus is no hit machine: his last two features, Rent and I Love You, Beth Cooper, earned only $29 million and $15 million, respectively. But as the launch deliverer...
Meanwhile, grown-ups can work on conserving energy too, as they bask on the hotel's private beach or take in the stunning views of the Temple of Poseidon, built in the 5th century BC to honor the god of the seas. No doubt he would have approved of the Ambassadors' summer-holiday activities. www.grecotel.com
...decided that the best direction for us is to do something where we lead the way in terms of where the film industry is going," says Cruise's producing partner Paula Wagner. The private-equity model has suffered some high-profile failures, like this year's big-budget flop Poseidon, but new investors continue to rush to Tinseltown. In September, Flyboys, at $60 million one of the most financially ambitious and risky films funded entirely by private investors, lands in theaters. With expensive period sets and complex aerial battle scenes, the producers kept the film about World War I flying...
DIED. Red Buttons, 87, impish funnyman who emerged from burlesque to forge an acclaimed acting career spanning more than 30 films, including They Shoot Horses, Don't They? and The Poseidon Adventure, and stints on TV's Roseanne and ER; in Los Angeles. He was born Aaron Chwatt, but some patrons at an early gig renamed him for his red hair and the brass buttons on his uniform. Buttons became a sudden star in 1952 with his CBS variety show, on which he danced goofily to a trademark lyric, "Hoho-hehe-haha. Strange things are happening!" That became a national...