Word: posher
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...company intends to bring back its product differentiation, so that Chevrolet will once again be perceived as the bargain-price brand, Pontiac the high-powered car, Buick and Oldsmobile the posher models and Cadillac the top of the line. The new stylings may provide added motivation for GM's network of 9,720 car dealers, many of whom have been clamoring for stronger GM brand identities. Observes Joseph Cappy, president of rival American Motors: "That Chevrolet dealer network is so strong they can sell anything. You give them a good product, and they'll just knock the doors...
Skiers who insist on posher treatment could look up Leonard-Ayer Expeditions, which is based in an old mining town in Idaho called Stanley (pop. 99). Joe Leonard, 46, a bearded, Idaho-born mountain man, expects to guide about 150 people this season into the Sawtooth Mountains, twice as many as three years ago. Camps for the tours are a couple of huts and a yurt, a large, round, tentlike structure, set a day's journey apart at the edge of the Sawtooth wilderness...
...seems to have got the better of the beach battle. The Soviet beach in question is a fly-ridden, muddy stretch usually avoided by Americans. The Yanks prefer the posher facilities on the Kliasma River near their weekend retreat at Tarasovka, 15 miles north of the capital. Not only that, but Moscow's retaliation failed to include the local tennis courts, where U.S. diplomats are still happily batting away; there is no golf course in Moscow from which U.S. diplomats can be banned...
Still, Renault's engineers are highly respected in the industry. A fortnight ago, to the raves of European auto writers, the company unveiled its newest model, the four-door R9 sedan. Roomier and posher than the R5, it will be manufactured not only in France but also at an American Motors factory in Kenosha, Wis., starting next year...
...venture was such a success that Carlsberg opened posher Stallion Springs Horse Ranch in semiarid land north of Los Angeles. Campers at Stallion are less interested in roughing it than riding it, drawn by the park's boarding stables, corrals and an equestrian show ring that seats 600. Though he also runs a profitable real estate and construction company, Carlsberg is concerned, he says, about "retaining land as much as possible in its natural beauty...