Word: post
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Dates: during 1930-1939
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...four weeks hence, makes up. Between fixed points-the front page, the editorial page and the Campbell's Soup ad-the nation's favorite magazine reading matter, written and bought from a year to a week before,* is arranged. A good cook needs no recipe and the Post's editors follow a make-up routine which is unstated. It is, however, inflexible within its limits: four articles, four or five fiction-pieces, editorial, Post Scripts, Keeping Posted (writers' who's who). The chief rule in selecting the stories and articles is to avoid duplication...
...people who write this material are, in spite of a continual campaign to get in new blood, a fairly constant band of professional "slick paper" magazine writers who make from $5,000 to $250,000 a year at their trade. Incorrigible highbrows criticize the Post's taboos (par for middle-class conception of decency anywhere), complain that in its non-fiction no intellectual rivers are ever set afire, in its fiction no Buddenbrooks appear among the Clarence Buddington Kellands. This is old stuff to Editor Stout's staff. Nowadays they respond simply by handing out a reprint...
...Post's editors consider this a pretty good statement of their literary case...
Before a manuscript is accepted by the Post, all its editors (except the second-class manuscript reader) read it and write comments on the envelope it comes in- "O. K.," "Sure," "You're crazy," "Don't want it," "Revamp the lead." The final veto or acceptance is Editor Stout's. Because of office interruptions, he does most of his copyreading at home at night, consequently works almost twice the hours of anyone else on the staff. He still travels. Only a few weeks ago he got back from seeing how things were in Texas...
...Saturday Evening Post was not founded by Benjamin Franklin, as blazoned from the Post's headband. Franklin died in 1790. The Post began publication, as a compendium of news and literary contributions, August 4, 1821, in a little printing shop on Philadelphia's Market Street which happened to have inherited Franklin's old hand press, a few fonts of his type and the goodwill of his defunct Pennsylvania Gazette...