Word: postal
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Dates: during 2000-2009
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...seems like a lot of green, ProQuo.com is the most comprehensive free service. Type in your name and address, and the site lets you opt out of credit-card solicitations, catalogs, Valpak coupons, sweepstakes announcements and other postal plaque. In addition to eliminating unwanted mail, the company plans to generate ad revenue by letting consumers specify the kind of offers they actually want to receive. What a novel concept...
...stars of that film were limited to steel balls and slow-moving gears. Still, reality is rarely a limit to a marketer's imagination. In succeeding years, futuristic-seeming holograms became a gimmick. Sports Illustrated put a 3-D Michael Jordan on its cover in 1991, and the U.S. Postal Service issued its first hologram stamp in 1989. Both quickly became collector's items. Homemade holograms are difficult to create, requiring lasers and holographic plates or film, which has made them effective counterfeit deterrents used on credit cards and identification documents. But movie-quality, 3-D holography - think Princess Leia...
...Chen avoided controversy in the quick meeting by not using titles - China refers to Ma as "Taiwan's leader" and Taiwan says he's president. They affirmed the Nov. 4 trade pacts will take effect in 40 days, including an expansion of direct cross-strait flights, direct shipping and postal links, and increased cooperation on food safety in the wake of the recent melamine contaminations. Roughly five million Taiwanese travel to China each year, and the agreements are expected to reduce travel time and costs. Ma and Chen also agreed to meet once every six months and find ways...
...when the board of postal-machine maker Pitney Bowes decided to analyze risk more systematically, the company listed 16 categories of risk--from supply chain to reputation--and assigned a senior executive to be in charge of each one in an attempt to drive the new ethos into the corporate culture. What was important was that the firm also made a deliberate decision that risk was not something that could be reduced to a number. "We have a much more holistic discussion about a business and why we have it," says vice president and treasurer Helen Shan. "It becomes strategic...
...GOING POSTAL...