Word: postally
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...that remarkable ability of a good photograph to capture an event or distill an emotion, to amaze, inspire, instruct and even repulse. Luce started LIFE in 1936 to harness that ephemeral power, and the weekly picture magazine became in its heyday publishing's most successful venture. But eventually television, postal costs and the magazine's own swollen circulation caused its demise, in 1972. This week Time Inc. is introducing a born-again LIFE with a larger version of the familiar red and white logo, a fractionally smaller version of the spacious LIFE-size format, but the same preoccupation with...
...paper and ink. The new LIFE is priced at $1.50 a copy, whether purchased at a newsstand or through the mail, and Whittingham expects that circulation revenue alone will now "do a pretty good job" of covering the magazine's operating expenses. Furthermore, the burden of soaring second-class postal rates will be lightened by greater emphasis on newsstand sales. At the weekly LIFE'S termination, some 96% of its circulation went to mail subscribers and only 4% to newsstands. LIFE now in tends to sell only about 30% of its copies through the mail and about 70% on newsstands...
...noth ing for a week. Her husband Bill, a retired quality-control inspector whom she married in 1937, works continuously too, driving to the post office to mail entries (she won't risk the mail box) and buy stamps. He scouts around for precious entry blanks, but higher postal costs have forced Mrs. Haley to cut back on the number of entries she sends...
Despite the lower salary offer, the postal workers are expected to approve the agreement "overwhelmingly," Merigliano said...
Members of the national postal workers union are expected to approve the tentative contract arrived at by binding arbitration, a negotiator for the union said yesterday...