Word: postally
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Loaded Rivalry. The Postal Service says that publishers should be tough enough and inventive enough to offset their new mailing costs with new revenue. That sounds easy, but the experience of the magazine industry-and the record of its casualties-shows that it is not. Businesses ordinarily pass along added operating costs to their customers...
Television has a government-licensed monopoly over the public airwaves. The cost of "distributing" a program is virtually nil, and it is no higher for 40 million viewers than for 4 million. There is no correlation between cost and audience size. But every added magazine mailed through the Postal Service-another monopoly-means added cost...
Many publishing experts worry that skyrocketing postal rates will enhance TV's present advantages...
Stymied by the Postal Service and harsh economics, publishers continue to seek help in Congress. But despite criticism of the second-class increases by such remarkable allies as Edward Kennedy and Barry Gold water, Congress has been reluctant to intercede in matters it delegated to the new Postal Service in 1970. Many Congressmen remain unmoved by the magazines' plight. A House bill drafted by Representative James Hanley that did not reduce but merely stretched out the phased increases from five to ten years died last summer. The Senate Post Office Committee will soon vote on a similar bill, authored...
Members are reported to favor the measure by a narrow 5-to-4 margin, and McGee may decide not to seek full Senate approval if the vote remains that close. Basically, any congressional remedy would involve an appropriation to offset revenue that the Postal Service seeks from second-class users. Klassen opposes that approach...