Word: postally
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Soaring rates have already claimed some significant victims. Executives of both Look and LIFE blamed projected postal increases as a major factor in the decision to fold those magazines...
...size, and the distance it must travel. Thus no two magazines will be affected in precisely the same way, but all that use the mails are hurting. Says National Review Publisher William Rusher: "Journals of opinion traditionally lose money. The National Review is a journal of opinion, so the postal rates won't eat into our profits-they will simply swell our deficits. It's a very serious problem...
Harper's Publisher Russell Barnard says that his projected postal expenditures during the next two years "could more than wipe out our total profits." Hearst Magazines President Richard Deems says, "We're spending every waking hour thinking about how we'll keep our publications as viable businesses...
...Postal Service officials do not view the publishers' dilemma as their problem. The Postal Reorganization Act of 1970, which created the present Postal Service as a quasi-independent body, stressed that most classes of mail should pay their own way and contribute a "reasonable" share to the service's general overhead by 1976. The service clearly regards that mandate as all important, and never mind the consequences. "I don't see why any enterprise should expect any sort of subsidy," says Postmaster General Elmer T. Klassen, 65, who was with American Can Co. for 43 years...
...only way to look at this is that we're running the Postal Service like a business organization." Critics point out that the service retains nonbusinesslike features; for instance, it charges the same flat rate to mail a letter across the street or across the country, despite the widely differing costs of each operation...