Word: postcard
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Dates: during 1950-1959
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...months Gerard Mignone, 38, an unemployed Brooklyn milkman, had been salivating at the very sight of NBC's gaudy giveaway, The Price Is Right. The show promises a wondrous pack of prizes to any shrewd appraiser in the home audience who submits (via postcard) their correct prices. Mignone sent in hundreds of cards, became obsessed with the show. To check on prices, he organized an intricate filing system, hounded the Department of Commerce and called manufacturers all over the country. Said he: "I got a phone bill I'm afraid to show my wife. I spent $200 tracing...
...transformation, of course, is not instantaneous; even after the last exam postcard is sent, the rituals of Commencement and Reunion remain. President Pusey cautioned the outgoing seniors on the growth of secularism, and Ivy Orator Harold Fitzgibbons suggested that the Program could be boosted by converting Soldiers Field into a dog track. Nothing came of the second suggestion...
...shows may not pack much fun, but they ooze prizes. Winners have carted away $14,000 cabin cruisers, a day's traffic tolls of the Golden Gate Bridge, a thoroughbred entered in the '59 Kentucky Derby. Home participation via postcard is so common that the U.S. post office probably hauls in more loot than the contestants. A quiz sampler...
...elaborate crest at the top of a postcard caught Vag's attention one morning. Looking down, past the "Est. 1639" and the "By Special Appointment to H.R.H.," Vag learned that an itinerant representative of Scott and Hanbury Ltd. (Military and Civil Tailors of 43 Knight st., London S.W.1) would soon receive clients at the Parker House...
...cigar-smoking Swiss burgher with the tastes of a bon vivant, the genial manner of a retired cook. Surrounded by his wife Lotti (once an actress), three children, four dogs and seven cats, 37-year-old Friedrich Düurren-matt churns out his bitter plays from a picture-postcard villa in the green woods overlooking Lake Neuchatel...