Word: posted
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Dates: during 1940-1949
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...hand had done most of the work of lifting the Post's face. Five years ago, when the Post was in a slump, plump Editor Wesley Winans Stout stepped out. Before his chair had cooled, Curtis Publishing Co.'s President Walter D. Fuller set Ben Hibbs in it, and gave him plenty of elbow room. A tall, quiet-spoken Phi Beta Kappa Kansan, 45-year-old Ben Hibbs had been putting some spring in the Country Gentleman's step...
...Franklin Myth. In another crisis, a generation before, shrewd Cyrus H. K. Curtis had put in young George Horace Lorimer, who ran the Post for 39 years (1898-1937). Curtis had bought the feeble Post and its 2,222 circulation for $1,000 in 1897. (The logotype then read "Founded A.D. 1821." Curtis, stretching the facts a bit, changed it to "Founded A.D. 1728 by Benj. Franklin." Actually Ben didn't found it, but simply bought a magazine called the Pennsylvania Gazette, which eventually became the Post...
...feeding into the Post the biggest of the nation's bylines, Lorimer made it the biggest nickel's worth on the market. Contributors ranged from Jack London, Rex Beach, Irvin Cobb and Ring Lardner to such post-World War I stars as F. Scott Fitzgerald, Clarence Budington Kelland, Katharine Brush and J. P. Marquand. What they gave the Post was not always their best, but it was their slickest, and it was good enough to push circulation beyond...
...page, an audience that had grown old with Lorimer. Two weeks before Hibbs took over, the price went up to a dime. Hibbs and his 29-year-old managing editor, Robert Fuoss, set out to capture a younger audience with women in some of the seats. (Lorimer's Post had aimed...
...boosted his prices (up to $600 for pieces by beginners and $1,500 for old hands). He pays $2,500 for a Norman Rockwell cover, laid out $60,000 for Admiral Halsey's forthcoming memoirs. He banished prettified dog portraits and elaborately styled gag covers, made the word Post stand out on the cover, and the words Saturday-Evening seem almost whispered. (The accent is the same in the radio plugs and the Post's smart promotion ads.) The success stories changed: "Today," Hibbs says, "we'd rather talk about the second mate on a freight boat...