Word: posterers
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...issue of the American Journal of Public Health, researchers observed 4,311 patrons of McDonald's, Burger King, Starbucks and Au Bon Pain to see if they accessed in-store nutrition data. The info was not on the menu board but in a pamphlet, on a wall poster or an on-site computer. Only six, or 0.1%, of the patrons looked at the numbers. Sure, a few more may have already studied the information. But six out of 4,311? If restaurants are sincere about health, they need to put calorie counts on the menu, straight in the customers' sight...
...Farrahmania. She was the decade's premier poster girl, with 8 million sold in a year. The number of baby girls named Farrah quickly spiked. A myriad of hairdos went Fawcett-feral. She signed a lucrative deal to front a line of Faberge perfume and accessories. She also furnished the press with aphorisms that might have been recycled from the Marilyn Monroe quote book ("The reason that the all-American boy prefers beauty to brains is that he can see better than he can think"). Some women might shrink from this fame tsunami; Fawcett expertly surfed...
...given an assignment, it's like going fishing - you know when you got the pictures, and you know when you missed them. I shot rolls of film, and it just wasn't happening. She's a beautiful woman, but there wasn't anything that I would put on a poster. I just didn't feel it. By now we're running out of backgrounds - we used the swimming pool, etc. I said, "Farrah, are you sure you don't have a bikini? Something different...
...planned. But it was a spontaneous, happy intersection of coincidence. I didn't do anything. I just put her in a spot and asked her to turn it on. When I saw the film processed, I knew we'd gotten it - somewhere in these 36 frames, there's a poster. I went back over to her house, and I showed her all the pictures. She told me later that she had picked out her top two favorites and marked them on the slides. I've since heard that when the guy in Cleveland got the pictures, he went, "First...
...iconic I don't know. If you think back, no one knew who Farrah Fawcett was. Charlie's Angels didn't come out until six months later. But this poster came out and sold millions of copies at, I think, $3 a pop. I think the reason it was such a success is that Farrah had such a fresh face. She was the girl next door. So if you were a teenager, you could bring this in the house and put it up in your room - as long as Mom didn't look too closely. Once her poster became such...