Word: posterers
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...Fonssagrives, Suzy Parker, Jean Shrimpton, Lauren Hutton. Now, lambent in the pages of Harper's Bazaar and SPORTS ILLUSTRATED, ineffable on a talk show, utterly right at the right disco, a splendid beacon in the mind of every wistful teen-age buyer of eye enlarger and cheekbone sharpener, a poster pinned across Farrah's, a secret smile on the face of a dozing commuter, her name is Cheryl Tiegs...
Since she first blossomed on a poster over a year ago, Farrah Fawcett-Majors has become the most ubiquitous wallflower since Betty Grable was a base hit with World War II G.I.s. Grable and her fabled gams had a printing of 3 million; Farrah, teeth rampant on a field of mane, found a home in 7 million dormitories, dens, bedrooms and barracks. "She set standards for the industry," rhapsodizes Ohio Poster Maker Ted Trikilis, whose Pro Arts company banked $1 million last year, thanks largely to Farrah's alfresco appeal. Farrah, however, is about to have Spinksian competition. This week...
...your daughter screaming? At eleven, she is probably too old for nightmares. Maybe her four-color poster of Shaun Cassidy (life size, $6; smaller version supplied gratis with $5 membership in the fan club) is curling at the edges. Maybe the battery in her portable radio has failed right in the middle of the station's 14th daily airing of Shaun Cassidy's latest hit. Maybe the family mastiff took a nap atop Shaun's two albums (combined sales: 5 million copies), warping them into a couple of vinyl flapjacks. Maybe the picture tube...
With elections only a month away, France's bleak wintry landscape was suddenly abloom with bright billboards last week. The most striking campaign poster was one showing a sturdy tree with a caption calling for CONFIDENCE IN BARRE. The tree referred to a celebrated comparison made by Premier Raymond Barre, who had likened his efforts to boost the French economy to nurturing a tree. "Obstinately but durably, the tree grows little by little," Barre assured French voters. On the other hand, Socialism and Communism blow in like a "typhoon," wreaking havoc in the whole forest...
Having no expert to call on (they must all be out LOVING today) I'll just hazard my own guess: Hallmark's LOVE was conceived on a Manhattan subway car by a fat, bald, 35-year-old greeting card writer with thick glasses, a perspiring brow, a poster of Cheryl Tiegs on his closet door and a conscience burdened by the same aboriginal sins Alexander Portnoy complained about. In other words, the Grinch may have stolen Christmas, but somebody is trying to pervert Valentine...