Word: posterous
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Dates: during 1960-1969
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...classroom, used for training sessions and daily peptalks, was garishly adorned with morale-boosting sales paraphernalia. A huge football player charged at us novice salesmen from a sales poster. A sign reading "Carnaby Street," Union Jacks, and a map of London conspired to spur salesmen to that 110 per cent effort-and a trip to London for the nation's leading salesmen. Lucky supersalesmen who had earned trips in previous years smiled fixedly from the walls...
...blonde Mama Cass is supposed to give it today. She'll smear her smile all over the poster-encrusted room; that's how she sold five sets and earned $500 last week...
...poster showed a gleefully pregnant "Girl Scout" and the familiar motto: BE PREPARED. A sign for the times, perhaps, but the Girl Scouts of the United States of America were aghast. They asked a federal court in New York City to halt further sales of the lampoon by Personality Posters Manufacturing Co. The public, they claimed, might wrongly assume that the Girl Scouts distribute the posters-and that their motto is now a subtle commercial for contraceptives...
...District Judge Morris Lasker has just denied a preliminary injunction. As he saw it, the poster makers had violated no law; moreover, banning the posters might infringe on their right of satirical expression. With a gallant touch, Lasker also reassured the Girl Scouts that their sturdy reputation for virtue would easily survive this "wry assault." Said Lasker: "Those who may be amused at the poster presumably never viewed the reputation of the plaintiff as being inviolable. Those who are indignant obviously continue to respect...
...there such a voracious demand for new products? The growth of affluence, travel, education and technology, plus saturation television advertising, have contributed to greater consumption. Items to exploit the anti-Establishment values of the youth market-mod clothes, poster art-and the comfort-seeking wants of the increasing number of old people added further to the product crush. As new products proliferate, consumer confusion intensifies and brand loyalty erodes, leading to the creation of still more new items...