Word: posters
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Dates: during 1990-1999
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...Usually organizations only charge around $3 per student, which means they need at least 280 viewers to break even, due to poster costs as well," Yang says...
Without even resorting to crude sexual innuendo, the poster earns itself a closer look. And once more, the poster delivers. "Are you a senior looking for a JOB?" it screams. "Are you a sophomore or a junior looking for a SUMMER INTERNSHIP?" (Notice that these categories apply to an overwhelming majority of students.) "Then enter the 1st annual Harvard Resume Contest! Contest judges are looking for well-rounded resumes. Your G.P.A. is not required...
...vacation in Washington, D.C.? "Three winners," the flier promises, "one from each year, will receive a $50.00 prize!" Here our hearts sink. After all, it was merely months ago that certain companies, running their own private resume contests, were offering a $50,000 prize. (The superfluous zeroes on the poster are part of the tease.) And then we get to the fine print: "As part of a larger research project on career choices by organizational researchers, a resume contest will be held from April 23 to April 28." (Yes, that means you can't play anymore...
Alas--or, might we say, "Jamnation!"--the Resume Contest offers about as much wish-fulfillment as the Kendo Club offers lewd entertainment. The poster directs interested students to a Web site, where the whole thing turns out to be a disappointingly harmless psychological test. Yet there remains something eerie about it, perhaps even more so after it becomes clear that the whole thing comes no closer to fulfilling our fantasies than the promises of free hot phone sex. Psychological researchers presumably designed this poster in order to capture our attention, and the method they devised...
However, there is heartening news to report from the land of the Resume Contest. Of the dozens of posters cluttering the entrance to Eliot House, many, including the Resume Contest poster, have little tabs cut out on the ends so that interested parties can tear off a phone number or e-mail address. While students had torn off the contact information for everything from yard sales to martial arts performances, as of yesterday, one lone poster's tabs remained entirely pristine and untouched: the Resume Contest's. In the land of competing fluorescent fantasies, no one was interested. Dara Horn...