Word: postings
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...HuffPo has also flourished by outsmarting everyone else. If you type "Nick Schuyler" into Google today, the Huffington Post's mashup account will appear above the original story in the St. Petersburg Times. That's Peretti's doing. In his hands, the site is particularly adept at what's known as search-engine optimization - making Google love you. How it's done is complicated and mostly secret, but one illuminating example came after the death of actor Heath Ledger. HuffPo fashioned its story so that anyone Googling a variation on the words "Keith Ledger" would see the HuffPo story...
...just asked all my friends to write," says Huffington. "And then they get such a reaction that they get hooked and start writing a lot." Her special brand of Greco-American wrangling lured so many boldface names that the merely interesting wanted to write for her too. The Huffington Post now has 3,000 bloggers, all - media moguls take note! - unpaid. (Read TIME's 1995 story on Huffington, "A Woman on the Verge...
While this is wily, it's legal. But news organizations may not tolerate others cherry-picking their content and repurposing it for profit for much longer. "Someone is going to sue the Huffington Post," says Joshua Benton, director of the Nieman Journalism Lab at Harvard University. "It's not just about the volume of the content that it appropriates, it's about the value." There are other aggregators, but HuffPo is the most tempting. "It's a big player, and the site that has got closest to the line" between fair and unfair use of copy, Benton notes...
...shows and movies - one step closer to fixing our badly broken business model. (The perfect media device also needs to be able to do video.) Once we've got the All-Media Device, we're back in business. In the meantime, the migration from the Web to the post-Web world - where content is easier to consume on new mobile devices, but no longer free - is fully underway. (Read about the new iPod Shuffle...
...Kindle was the first baby step toward the post-Web world. The FLEPia, and its descendents, is another. The march is picking up speed: The iPhone is a terrific example of a post-Web device. Yes, you can use it to browse the Web, but it works so much better via the native iPhone applications that you download...