Word: postum
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...trap line for muskrats down through what is now the Meadowlands. A wounded Korean War vet, he collects $333 a month veteran's compensation, and that, along with $1,200 he and Nora make each year selling their crafts, is enough to buy the various items -- gas, Postum, margarine -- that they can't grow in their garden, hunt, sew, fish for, trade for or find in the Taos County dump...
...specialized newsletters, the message signals to a dedicated legion of supermarket shoppers that essentially the advertiser wants to trade 20 refund forms. While couponing and refunding are hardly new-one of the first cents-off offers was devised in the 1890s by C.W. Post to perk up sales of Postum-they have accelerated in recent years at what might be called a rapid clip. With inflation grabbing from household budgets, those cents-off coupons and money-back refund offers have become more than an appealing way of stretching the food dollar: to many they are a way of life...
DIED. Charles G. Mortimer, 78, head of General Foods Corp. (1954-65); of a heart attack; in Orleans, Mass. Joining the Postum Co. (later renamed General Foods) in 1928, Mortimer revolutionized the American kitchen by his masterful marketing of such convenience foods as Birds Eye frozen vegetables, Tang breakfast drink and Maxwell House instant coffee. Though he helped build General Foods into the world's largest processed food company, with annual sales of $1.5 billion, Mortimer knew his industry's limits. "You cannot sell me on some new food called 'Glatsky' that will have...
Some consumers, forsaking coffee altogether, are showing new interest in old substitutes such as Postum, the all-grain brew invented by C.W. Post in 1895 to cure "coffee nerves." Locally marketed versions, like Grandpa Knight's Cafe-Grano, an all-grain roast sold in the Cincinnati-Dayton area for $1.89 per Ib., are also in demand as replacements...
...John Harvey Kellogg, manager of a Battle Creek sanatorium, was prescribing generous doses of bran, which he claimed "does not irritate. It titillates." Kellogg and his family went on to make it big in cornflakes, while one of his ulcer patients, Charles Post, invented the coffee substitute Postum and a dry breakfast cereal he called Elijah's Manna. The name was later changed to Grape-Nuts...