Word: postum
(lookup in dictionary)
(lookup stats)
Dates: during 1920-1929
Sort By: most recent first
(reverse)
That is how Maxwell House coffee became the biggest advertised brand of coffee and the biggest seller. It is beginning to sell in foreign markets. Postum's sales agencies abroad will hasten Maxwell House's further expansion...
Organization Problems. So many other food products companies has Postum Company absorbed recently that President Colby Mitchell Chester Jr. (son of the famed Rear Admiral) has found his greatest problem in integrating the several organizations. To get the correct solution he is not hurrying his staff. That policy Postum directors approve, and they have postponed the increase of Postum's dividend rate. It has been $5 a share (all common, no preferred) since August, 1926. There was one 100% stock dividend and a second is believed imminent...
Smart Selling. In April President Colby Mitchell Chester made a smart change in methods of selling the many Postum food products. He told all customers who bought directly from Postum's agencies that if they bought 10% more goods this year than last they would get a 1% "bonus" (rebate) on their total purchases. For 15% increase the "bonus" is 1.5%; for 20% increase, 2%. The company's net sales the first three months of this year were $21,139,535; last year $12,704,761. Net income those months this year $3,910,160; last year...
Beneficiary. The chief beneficiary of the great Postum Company's expansion is golden-haired Marjorie Post Close Hutton, whose father took roasted wheat bran and molasses out of the Battle Creek oven 33 years...
...quickly discovered. A private tunnel runs from the Hutton grounds to the famed Bath and Tennis Club of Palm Beach. Both Mr. and Mrs. Hutton like to entertain. She likes costume balls, appears frequently as a blonde princess. Mr. Hutton, banker as well as chairman of the Postum Company, has one of his four investment banking offices in Manhattan's Plaza Hotel...