Word: postum
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Dates: during 1920-1929
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...Postum Company, biggest trademarked food company, began at Battle Creek, Mich., 33 years ago when the late Charles W. Post pottered around an oven with wheat bran and molasses. By roasting them he sought a coffee substitute. He found the substitute and called it Postum Cereal...
People liked Postum cereal's morning brew, and their purchases gave Post enough money to continue pottering around the oven. Whole wheat and barley came out of the oven Grape Nuts. Later came thin, crisp Post Toasties, then Instant Postum powder. These four products were the foundation blocks of the great Postum business...
...half years ago a great superstructure began. Postum Company, which had multiplied its 200,000 common shares to 2,000,000, began to buy allied but not competitive companies-and their trademarked advertised products. That is why the Postum Company now sells besides its first items this array of eatables...
...this unparalleled list of advertisingly famed eatables the Postum Company last week added Maxwell House coffee...
...Postum Co. (cereals, desserts, near-coffee)- $11,368,218. Previous year...