Word: postum
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Dates: during 1940-1949
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Horses for Profits. A meticulous man who inherited a Chicago fortune, Warren Wright decided when he took over his family's Calumet Baking Powder Co. that he would not be satisfied until he doubled the fortune. Under his able management, Calumet prospered so well that Postum Co., Inc. offered him "more than it was worth" (about $29,200,000 worth of common stock), and he sold...
...wheat, pronounced the flakes fine, in 1906 he sold his $250,000 interest in their manufacture to his brother, famed Will Keith ("Corn Flakes") Kellogg. John Harvey Kellogg and his childless wife brought up 40-odd foster children, inspired his onetime patient W. C. Post to the discovery of Postum and Post Toasties. Recent Kellogg health rule: ". . . eat less breakfast foods . . . and more potatoes...
...Woodrow Wilson's Western campaign in 1912, later headed the Federal Trade Commission, in 1913 refused the Ambassadorship to Russia. Accepting the post 23 years later, he took with him his second wife, Mrs. Marjorie Post Close Hutton Davies, who inherited $20,000,000 from her father (Postum), was used to a 54-room triplex Manhattan apartment, owned a massive steam& -square-rigged yacht, Sea Cloud, which bugged the eyes of Leningrad. To be secure from hunger Ambassador and Mrs. Davies took with them 25 refrigerators containing 2,000 pints of frozen cream...
...Charles W. Post, founder of General Foods Corp., was advertising his two products, Grape-Nuts and Postum, as "brain food" and safeguard against "coffee heart." In 1939 General Foods advertised its more than 80 products through 14 radio programs (five of them top-notchers, one, JellO. featuring most-popular Jack Benny, two local New York programs in Yiddish), sold most food in its history...