Word: postum
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Dates: during 1980-1989
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...trap line for muskrats down through what is now the Meadowlands. A wounded Korean War vet, he collects $333 a month veteran's compensation, and that, along with $1,200 he and Nora make each year selling their crafts, is enough to buy the various items -- gas, Postum, margarine -- that they can't grow in their garden, hunt, sew, fish for, trade for or find in the Taos County dump...
...specialized newsletters, the message signals to a dedicated legion of supermarket shoppers that essentially the advertiser wants to trade 20 refund forms. While couponing and refunding are hardly new-one of the first cents-off offers was devised in the 1890s by C.W. Post to perk up sales of Postum-they have accelerated in recent years at what might be called a rapid clip. With inflation grabbing from household budgets, those cents-off coupons and money-back refund offers have become more than an appealing way of stretching the food dollar: to many they are a way of life...