Word: postum
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...huge menu of General Foods Corp. (1928 sales: $101,037,092) oysters join cereals (Postum, Grape Nuts, Post Toasties), beverages (Maxwell House Coffee, Instant Postum, Baker's Cocoa, Maxwell House Tea), as well as 34 other branded food products. From his fac tories and those of his 18 manufacturing subsidiaries, able President Colby M. Chester Jr. might select enough to sea son, sweeten and serve a nourishing poly-course dinner, in which only meat would be missing. For this deletion, meat-eating President Chester, son of a famed sea-admiral, might find satisfaction in the fishy products...
...Postum Cereal...
...Instant Postum...
...included in the merger because Royal Baking Powder has large holdings of its stocks. The holding company which will control Fleischmann and Royal is expected to purchase Chase & Sanborn control. Many another food company was mentioned as likely to join the Fleischmann-Royal combination, especially Campbell Soup, Gold Dust, Postum Co., Inc., Kraft-Phoenix Cheese Corp. Securities of the three companies already merged had last week a market value of about...
...this merger was to be Fleischmann Co., of which the Morgan company purchased a large minority interest (400,000 to 500,000 shares) in 1926. Inspiration for working out the merger was provided by the unique Fleischmann daily delivery system. Constituents in the merged company were rumored as Postum, Gold Dust, Corn Products, Campbell Soup, Heinz, Royal Baking Powder, Procter & Gamble, and many another. The rumors met with emphatic denials from the companies mentioned; meanwhile Fleischmann and other food stocks climbed with a rapidity that showed considerable Wall Street faith in the merger story...