Word: postum
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...half years ago a great superstructure began. Postum Company, which had multiplied its 200,000 common shares to 2,000,000, began to buy allied but not competitive companies-and their trademarked advertised products. That is why the Postum Company now sells besides its first items this array of eatables...
...this unparalleled list of advertisingly famed eatables the Postum Company last week added Maxwell House coffee...
That is how Maxwell House coffee became the biggest advertised brand of coffee and the biggest seller. It is beginning to sell in foreign markets. Postum's sales agencies abroad will hasten Maxwell House's further expansion...
Organization Problems. So many other food products companies has Postum Company absorbed recently that President Colby Mitchell Chester Jr. (son of the famed Rear Admiral) has found his greatest problem in integrating the several organizations. To get the correct solution he is not hurrying his staff. That policy Postum directors approve, and they have postponed the increase of Postum's dividend rate. It has been $5 a share (all common, no preferred) since August, 1926. There was one 100% stock dividend and a second is believed imminent...
Smart Selling. In April President Colby Mitchell Chester made a smart change in methods of selling the many Postum food products. He told all customers who bought directly from Postum's agencies that if they bought 10% more goods this year than last they would get a 1% "bonus" (rebate) on their total purchases. For 15% increase the "bonus" is 1.5%; for 20% increase, 2%. The company's net sales the first three months of this year were $21,139,535; last year $12,704,761. Net income those months this year $3,910,160; last year...