Word: postum
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...Postum Company, biggest trademarked food company, began at Battle Creek, Mich., 33 years ago when the late Charles W. Post pottered around an oven with wheat bran and molasses. By roasting them he sought a coffee substitute. He found the substitute and called it Postum Cereal...
People liked Postum cereal's morning brew, and their purchases gave Post enough money to continue pottering around the oven. Whole wheat and barley came out of the oven Grape Nuts. Later came thin, crisp Post Toasties, then Instant Postum powder. These four products were the foundation blocks of the great Postum business...
...Postum Co. (cereals, desserts, near-coffee)- $11,368,218. Previous year...
...Postum Co. Inc. (Postum, Grape-Nuts...
...called attention to potent businessmen who already favored the idea: President H. Edson White of Armour & Co., Chairman E. M. Beatty of the Canadian Pacific Railway, President V. M. Cutter of United Fruit Co., President George H. Wilcox of International Silver Co., President C. M. Chester Jr. of Postum Cereal Co., President S. L. Willson of American Writing Paper Co., dozens of others...