Word: postum
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After the War Mr. Chester's Greenwich, Conn, neighbor, now Mrs. Marjorie Post Close Hutton Davies, persuaded him to enter her Postum Cereal Co. as assistant treasurer. By 1924 he was president, and it was under his direction that Postum swelled until it became General Foods Corp. with some 80 products and $74,000,000 in assets. Today as General Foods chairman, modestly ensconced in a white colonial office on the 17th floor of the Postum Building in Manhattan, a portrait of his father over the fireplace, a bust of Lincoln, his favorite character, above his silvering head, Colby...
...from advertisements of drugs, therapeutic machines (x-rays, diatherms, sunlamps), corsets, books. Since the establishment of a Committee on Foods, which under Dr. Fishbein's control passes on the health claims of food processors, food advertising in the Journal mounted. Current users of full pages include General Foods (Postum, Post's Whole Bran), Corn Products (Karo Syrup), Knox Sparkling Gelatine, Best Foods (Nucoa Oleomargarine), Dole Hawaiian Pineapple Juice. Chevrolet and Buick are the only motor cars bidding for doctors' business. By advertisements, demonstrations at medical meetings and by packages sent to doctors' offices, Philip Morris...
...processors' customer was impatiently looking for his cut. In Manhattan a small, blond Ultimate Consumer named Edwin Reiskind brought suit "on behalf of myself and all other consumers of agricultural products." This Russian-born left-winger sought to restrain Standard Milling Co., National Biscuit Co., Wheatena Corp., Postum Co., Consolidated Cigar Corp., Corn Products Refining Co. and 19 other companies from "disposing and wasting" any of their refunded tax. Plaintiff Reiskind, a lawyer, conceded that a prorata rebate to all consumers would be impossible, thought that the money should revert to the U. S. Treasury. Meanwhile the Chicago butchers...
Still another explanation might have been Mr. Hutton's divorce last autumn from Marjorie Post Close Hutton, only daughter of General Foods' founder, the late Charles William ("Postum") Post. Mr. Hutton's personal holdings in the corporation were relatively small (62,761 shares) and he drew no salary. Mrs. Hutton owns more than 500,000 shares, each of which pays her $1.80 in dividends annually. Her dapper, stockbroking husband was rich in his own right but many of the Huttons' Sunday-supplemented goods & chattels belonged to Mrs. Hutton. Since her divorce Mrs. Hutton has re-christened...
...General Foods puts out Instant Postum, Post Toasties, JellO, Maxwell House Coffee, Sanka Coffee, Grape-Nuts, Log Cabin Syrup, Swans Down Cake Flour. Minute Tapioca, Calumet Baking Powder, Baker's Chocolate. *Mrs. Hutton's daughter Eleanor was thrice married by the time she was 24. First husband was Playwright Preston Sturges (Strictly Dishonorable) with whom she eloped. No. 2 was French Poloist Etienne Marie Robert Gautier. No. 3 is George Curtis Rand, Manhattan agent for Bugatti automobiles...