Word: postumes
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...best-selling coffee, Maxwell House; its biggest-selling frozen foods, Birds Eye; such old staples as Baker's cooking chocolate, Jell-O and Swans Down cake flour; and its top-selling dog meal, Gaines. General Foods' products go from breakfast (Post's cereals) to warm nightcaps (Postum, Sanka), also wash the pots and pans that its foods are cooked in (S.O.S. Scouring Pads...
...most forlorn is Floyd, until he improbably makes it up with his wife and Ophelia, ready to live happily ever after on his borrowed time. This is like preparing the reader's palate for hemlock and serving him Postum. Author Hauser has symbollixed up her main character so thoroughly that it is never clear whether he is the old Adam, the fool-in-Christ, or just plain fool. Author Hauser has a sharp eye and sure words for the homeliest of scenes, e.g., "an empty clothesline strung with rain pearls." Her novel is best when her people are worst...
...strain of setting up a large manufacturing and distributing organization, and he went broke. Unfazed. he hocked his life insurance and gambled again. This time he won; in 1929 Birdseye. who now had powerful backers, sold his General Seafoods Corp. and 168 quick-freeze patents to the Postum Co. (later renamed General Foods) and the Goldman-Sachs Trading Corp. for $22 million. Said Birdseye proudly: "That was, I believe, the largest sum ever paid for a patent in this country...
...from executive vice president to president of General Foods Corp., largest U.S. maker of packaged foods (Birds Eye, Maxwell House, Jell-0, Swans Down, Baker's Chocolate, Gaines Dog Food, etc.). He succeeds Austin S. Igleheart, who became board chairman. A onetime adman, Mortimer discovered one day that Postum Co. (predecessor of General Foods) had just bought Sanka and, "with only a phone call," had canceled his profitable Sanka account, handed it over to a rival agency. Later the company saw the mistake and in 1928 hired him as Sanka's advertising manager. Brooklyn-born Mortimer...
...upon a new way to preserve food. When he returned to civilization (i.e., his home in Gloucester, Mass.), he developed a mechanical quick-freezing process and thereby laid the foundation of the frozen-food industry. (In 1929 Birdseye and his associates sold out for $22 million to the Postum Co., Inc., which changed its name to General Foods Corp...