Word: potatoe
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Dates: during 1990-1999
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...consequence of letterform democracy typography now tilts in a direction that conservative designers of the last century would abhor. Faddish fonts dominate the media for a few months, than grow obsolete. Last year you could find Adobe's "Lithos," "Industria," and "Insignia splashed across potato chip bags, MTV, HBO, and the ads in this newspaper. It becomes possible to date to document by the type it contains. "windsor? So woody Allen, so '87. Copper plate?. Already retro by the summer of 1992. "Arcadia?". Late November 1991. "About Faces" contain non of these...
...there hasn't been a serious life-style trend since the couch potato was sighted, in about '86, on one of its rare forays to the video store. Cocooning remains a significant mass enterprise, encouraged by the availability of 500 new cable channels and microwavable popcorn. But if you want an outdoor trend, one that demands emulation and is inspired by zest rather than a fear of human interaction and bizarre weather events, then there is nothing at all. The only trend worth mentioning is trendlessness...
...right, there were a few certifiable trendlets in '92 -- inflatable bikinis, Virgin Mary sightings, potato-spelling jokes -- but most were too sickly and feeble to grow. Divorcing one's parents looked big for a week or so, sparking hopes of a real estate boom as 10-year-olds sought their own condos. Menopause mania proved to be a flash, so to speak, in the pan, and "smart drugs" couldn't compete with the far more numerous dumb ones...
...worst ever recorded, average food intake for adults has dwindled from a satisfactory 1,700 calories a day in 1988 to a hopelessly inadequate 200. A majority of children under the age of five have already died in some regions. "The mortality is higher than that of the Irish potato famine," says Daniel Miller of the U.S. Centers for Disease Control and Prevention. "It's the worst nightmare you could think...
...rules that should help solve the mysteries of what packaged foods really contain. Finalized after weeks of wrangling between the Departments of Agriculture and Health and Human Services, the 4,000 pages of regulations spell out guidelines for labeling the amount of calories, fat and nutrients in everything from potato chips to cans of soup. This boon to the consumer doesn't come cheap. By May of 1994, more than 270,000 food labels must be changed, costing the industry about $2 billion. But, it will be worth the trouble, says HHS Secretary Dr. Louis Sullivan, "The Tower of Babel...