Word: potatoe
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...Because product specifications - like pixel count - disproportionately sway our decisions as shoppers, even when our own experiences tell us they don't matter. That holds true for a range of things we buy, from cell phones to potato chips, as demonstrated by a series of studies to be published in the April issue of the Journal of Consumer Research. "Specifications can be very misleading, even if marketers are honest," says Christopher Hsee, a professor of behavioral sciences and marketing at the University of Chicago Booth School of Business, who ran the experiments with researchers at Shanghai Jiao Tong University. "Consumers...
...that in Tucson alone, the average number of new members per month has jumped from 250 to 450 - an increase of 80%. She also says she knew the economy was reaching a new low last month when she posted that she was looking to unload a few extra sweet potatoes the day before Thanksgiving. Within minutes, she got responses from more than 10 potato seekers. And within four hours, the recipients arrived at her home to take away the handful of ingredients...
...massive loan is just the latest move in a long game of high-stakes hot potato involving Detroit, Congress, the White House and the incoming Administration. Obama first asked Bush to do something to save the auto companies in their initial meeting after the Nov. 4 election, but Bush rebuffed him. The problem then went to Capitol Hill, where it spent two weeks getting ground down, spiced up and stuffed into legislative packaging, only to have the whole sausage thrown out when the Senate failed to move the bill before adjourning for the holidays. (See pictures of the remains...
Half of the patients in the study were placed on a low-glycemic index diet, and kept a journal of what they ate for six months. The other half consumed a "brown," or high-fiber, diet rich in cereal fibers including wheat, whole-grain breads, brown rice and potatoes with their skins, and also kept a journal of their food choices. All participants were told to avoid high-glycemic foods (the glycemic index of a food is typically measured as the amount by which a 50 g portion raises blood sugar compared with white bread or pure sugar), such...
...bravely sautéing some little squares of Spam--for Spamghetti carbonara--he tested one and was surprised. It was pleasantly hamlike and not as salty as he had expected. And it was eerily airy. He was so confused, he grabbed the can and scanned the ingredients. It was the potato starch. That's what holds the shape but kind of melts in your mouth. He ate some more, still thrown by its lightness, and thought it would work better in a frisée-and-lardon salad, fried into light little bacony croutons. Or in a taco. "It could almost take...