Word: potatoes
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Every once in a while, a packaging idea comes along that changes a food category. Pringles proved you could stack potato chips in a can. Heinz showed you could sell an upside-down ketchup bottle. Now Katie Luber and Sara Engram are hoping they've hit on a paradigm shift for the spice industry: single-use, premeasured packets that reflect how cooks actually use seasonings--one teaspoon at a time...
...were to boil down the myriad recommendations for preventing and dealing with childhood obesity to a single word, you would come up with this: modeling. We need to think about the messages our behaviors send to our kids, the experts insist. If your daily diet revolves around bologna, potato chips and Ben & Jerry's Chunky Monkey ice cream eaten straight out of the carton, guess what Junior's going to start craving? And if you can name every celebrity from the past five seasons of Dancing with the Stars, chances are your...
...Angeles' Pico-Union neighborhood, just west of downtown, you can see what kids and their parents are up against. Outside Union Avenue Elementary School in this mostly working-class Latino community, an army of street vendors selling potato chips, candy and ice cream has set up shop, waiting for schoolchildren to be released by the afternoon bell. Technically, it's against city ordinances for the vendors to operate near school grounds during the day, but no one is stopping them. Elizabeth Medrano--an activist with the Healthy School Food Coalition and the mother of a 9-year-old boy--tours...
...everyone liked the Pringles can when it first hit the market. "People resented it," says Phil Lempert, founder of supermarketguru.com. Uniform chips didn't jell with 1960s-era individualism, he says. "You gave up the fun of eating potato chips, looking for the big ones, the small ones, the ones shaped liked Elvis." Lempert said it took consumers years to appreciate Pringles' uniform size, shape and color. "The Pringles can was a revolution within the realm of snack food," says Baur...
Modern agribusiness owes a debt to J.R. Simplot, who left home at age 14 and went on to dominate the American potato business. He supplied U.S. troops with dried food during World War II and sold French fries to fast-food chains, but the Idaho native also invested in cattle, fertilizer plants and timber--not to mention computer-chip pioneer Micron Technology. The oldest billionaire in the world last year, according to Forbes, Simplot remained ambitious--and proud--driving around Boise in a white Lincoln Town Car with mr. spud vanity plates...