Word: potatos
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...self-pollination to the hermaphrodite flower, so evolution prohibits incest in man. "In a stable world," he writes, "[inbreeding] allows, it even guarantees, success. But in a changing world it brings disaster. For the inbred race in plants, animals or men is uniform and predictable like a variety of potato. Faced with new situations, new environments, it is quickly displaced in competition with the adaptable out-breeding races or species...
When is a potato chip not a potato chip? Not when it is "made from potatoes cooked, mashed and dehydrated, resulting in potato granules which are later moistened, rolled out, cut into pieces and fried." So say officers of the Potato Chip Institute International, which represents almost 400 chip makers from the U.S. and abroad. The group is trying to stop two huge companies from promoting as potato chips some dehydrated potato products that are now being test-marketed...
...institute has taken its semantics argument into court in Lincoln, Neb., aiming to enjoin General Mills from advertising its Chipos potato snacks as "newfashioned potato chips." The institute also intends to sue Procter & Gamble for advertising its potato Pringle's as "newfangled potato chips." Harvey Noss Sr., executive vice president of the institute, complains that both companies "are trying to capitalize on the good name of the potato chip, which has been built up over 100 years...
...stake is a $900 million industry, mostly made up of small companies that market their products locally. Institute members are obviously afraid that the new dehydrated potato snacks could nibble into potato-chip markets and drive some of the small chip companies out of business. Dallas-based Frito-Lay, which claims to be the biggest chip maker in the U.S. and uses Comic Buddy Hackett to munch chips on TV commercials, sides with the institute. But Frito-Lay is hedging its bet by test-marketing Munchos, a potato snack that it carefully labels "potato crisps." Francis X. Rice, president...
Even some major food processors are traditionalists. Robert Wise, head of Wise Potato Chips, a division of Borden, Inc. does not feel the least bit threatened by Chipos or Pringle's, nor does he plan to make a similar product. "We are not interested in competing with ourselves," he says...