Word: potentate
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Dates: during 1980-1989
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...Seagram & Sons, which wanted to buy 30-second spots pointing out that 1 1/4 oz. of hard liquor contains no more alcohol than a 5-oz. glass of wine or a can of beer. The industry believes, probably correctly, that much of the public thinks liquor is unusually potent, while beer and wine, particularly white wine, are harmless. Says Cameron: "This ignorance has hurt the liquor industry in today's health- and diet- conscious society...
...present level. After the 14-year hiccup of Prohibition ended in 1933, Americans began to drink less in bars, more often in their living rooms. Cocktails became synonymous with socializing. In fact, sharing a convivial cup to promote friendship and hospitality is a tradition older than the republic. Potent stout and rum flowed at the first Thanksgiving because the Puritans feared contaminated water...
...first mass-market nonalcoholic vintage, which some tasters rate as similar to a fruity Chenin Blanc, already has a following and is selling briskly. In the three years since they hit the market, some 40 brands of wine coolers--carbonated mixtures of fruit juice and wine only half as potent as vin ordinaire--have captured 5% to 8% of the wine business...
...singer who has reacted to prejudice by creating an isolated world in which she need not tolerate the least compromise, and her backup trumpet player (Charles Dutton), a keenly ambitious composer-arranger who is fixated on the memory of his mother's rape by white thugs. When these two potent wills clash, the bystander who suffers is, inevitably, one of their own and not a white oppressor. Episodic and slow but vividly real in portraying even minor characters, Ma Rainey marks the emergence of a substantial new voice for the theater...
That is not necessarily a crushing setback for the global economy, nor does it indicate a sudden decline in Reagan's persuasive powers. Mitterrand probably was at least partly playing to the potent French farm vote in preparation for parliamentary elections next year, and it would be useless for any non-French politician to try to talk him out of that. All the same, the impasse raises a disquieting question about economic summits. One of the original reasons for holding the meetings was supposed to be that the problems of coordinating an interdependent global economy were too important...