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Word: potentes (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Last week's announcement sent cigarette stocks jumping, though immediate medical reaction was wary. Columbia will set up a special corporation to handle licensing arrangements (none has yet been made), and the possibilities are potent indeed. If all U.S. tobacco companies used the filter at a fee of a penny a pack, Columbia would get $280 million a year. Whatever the revenue turns out to be, most of it, at Strickman's request, will go into medical education and cancer research...

Author: /time Magazine | Title: Smoking: The Strickman Filter | 7/21/1967 | See Source »

...noting a mental state of great calm, intensely pleasureful perception of the senses, esthetic entrancement and creative impetus; of or noting any of the group of drugs producing this effect." With those drugs has come the psychedelic philosophy, an impassioned belief in the self-revealing, mind-expanding powers of potent weeds and seeds and chemical compounds known to man since prehistory but wholly alien to the rationale of Western society. Unlike other accepted stimuli, from nicotine to liquor, the hallucinogens promise those who take the "trip" a magic-carpet escape from reality in which perceptions are heightened, senses distorted...

Author: /time Magazine | Title: Youth: The Hippies | 7/7/1967 | See Source »

...every major U.S. city from Boston to Seattle, from Detroit to New Orleans; there is a 50-member cabal in, of all places, Austin, Texas. There are outposts in Paris and London, New Delhi and Katmandu, where American hippies trek the "hashish trail" to get cheap but potent hallucinogens and lessons in Buddhist love. Though hippies*consider any sort of arithmetic a "down trip," or boring, their own estimate of their nationwide number runs to some 300,000. Disinterested officials generally reduce that figure, but even the most skeptical admit that there are countless thousands of part-time, or "plastic...

Author: /time Magazine | Title: Youth: The Hippies | 7/7/1967 | See Source »

...drugs cannot make them to the highest brand-name standards if they choose to invest the necessary time and money. Some, but not all of them, do so. Though several of the subcommittee's witnesses so far have tended to support the contention that generic-name drugs are potent and acceptable, they have also admitted that they cannot really sort out what is equal to what in the pullulating pill market. No one, it appears, has run a comprehensive test on an entire family of drugs, such as the cortisone-type hormones, which show fantastic price spreads...

Author: /time Magazine | Title: Drugs: Just as Good? | 7/7/1967 | See Source »

...trouble with painkilling drugs is that the more effectively they do their job, the more likely they are to cause addiction. Morphine is the outstanding example, and medical chemists have been trying since the turn of the century to produce an equally potent but nonaddicting painkiller. Time and again they have been disappointed, but last week their hopes rose once more. The U.S. Food and Drug Administration was ready to approve release of a new analgesic that New York's Winthrop Laboratories say is "in the morphine range of potency" but is nonnarcotic-and, they hope, nonaddicting...

Author: /time Magazine | Title: Medicine: Relief Without Addition? | 7/7/1967 | See Source »

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