Word: potter
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Dates: during 2000-2009
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Even for sophisticated New York theatergoers, there's nothing like a little onstage nudity to get the blood flowing. Even better, a little nudity involving perhaps the best-known child actor in the world. Daniel Radcliffe, who has played Harry Potter in five (going on six) hugely popular movies, made his stage debut last year in a London revival of Equus - Peter Shaffer's acclaimed 1973 play about a stable boy who, in an inexplicable act of violence, has blinded six horses with a metal spike. The big news, however, was not the first glimpse of Radcliffe's acting chops...
...studio execs say. "A lot of us are looking at our release schedules and making a conscious decision to slow it down," says one executive whose studio is currently seeking financing. As evidence, he points to how many companies shuffled their lineups when Warner Bros. moved the next Harry Potter movie from November to summer 2009. "When you take a gigantic vacuum out of the marketplace, everyone gets to breathe a little...
...Bones? Scholastic's strategy seems to be predicated on the idea that kids don't actually like to read at all, that they have to be bribed to do it with trading cards and video games and cash. Undoubtedly there are many lessons publishers can learn from Harry Potter. But that isn't one of them...
...rotating writers, Scholastic can put out 39 Clues novels at Gatling-gun speeds: there will be a total of 10, a new one appearing every three or four months. Another advantage is that it allows Scholastic to retain ownership and control of the intellectual property they're selling. Harry Potter quickly made J.K. Rowling one of the richest women in the world. But Amy and Dan are company property. In the post-Potter world, publishers realize there's too much money at stake to risk letting a mere author get his or her ink-stained hands...
...simply the book, that's all these other elements as well, that get the reader involved in a number of different ways - that really get kids where they live? What are they interested in, and how can we get them hooked into this series?" After all, Harry Potter evolved most of these accoutrements over the lifetime of the series. So for The 39 Clues, why not build them right in, right from the start...